What is FIRECURE

 

 

FOR HAIRDRESSERS

We would like to present a unique hair firecure method – a method which restores and wonderfully regenerates hair! This innovative method of sensational hair reconstruction involves treating hair with fire. This type of regeneration is meant for dry, brittle, porous/wispy and fragile hair. The benefits of this amazing formula include: dazzling glow, stronger and well-nourished hair and its incredible softness. No more split ends! Thanks to the naked flame, the active components go deep into the hair structure and regenerate it. Since the hair is in direct contact with the flame only for a few minutes, this treatment is ABSOLUTELY safe!!! The treatment does not affect the length of the hair, the results are immediate and last from 3 to 4 weeks. Before and after photos taken with a micro-camera.

FOR CLIENTS

Note! Please ask the hairdresser who offers fire-cure whether they hold a certificate issued by the patent holder. This is to guarantee that the treatment will be carried out properly and without any negative side effects. Check the list of our partner hair salons and find a specialist in your local area! Call us now to find out more.

 

WHY FIRECURE?

Fire hair treatments have been known for a long time. There are currently two reasonably well-known fire hair treatment methods. One of them is called ‘Piroforez’ and is registered in Russia. The patent holder is Kurbanova Olga. The patent was registered on 18.06.2009 at the Federal Patent and Trademark Office under entry number 2009123252/12. Publication: 27.05.2010. An article by Roman Gavrishkiv from Live titled ‘Firecut’ in the ‘Novelties’ and ‘Segodnya’ newspapers since 17.05.2007. The video and description of this method can be found on the patent holder’s website. The Russian method is called Piroforez and it involves using fire to treat and regenerate hair. BEFORE treating it with fire, hair has to be prepared for this procedure with special conditioners, essential oils and masks, which close hair cuticles. A swab is soaked in medical ethanol (96%). The temperature of the fire when burning ethanol is about 7000C and it causes the keratin in the hair to burn, creating balls of burnt keratin on hair ends, which need to be removed with a towel after the treatment. The other method is more popular in Poland and in South America and is called Velaterapia (candle-cutting). It is used to burn off split ends with candle flame. First, the hair stylist divides and twists DRY hair into small sections. A lit candle is then placed and moved underneath the twisted section, singeing off any loose strands such as split ends and small hair, which stick out from the rest.

 

WHAT MAKES FIRECURE DIFFERENT FROM OTHER METHODS

For the Firecure treatment, hair needs to be wet or very damp when in contact with the flame (not dry as in the case of velaterapia). The hairstylist moves the flamed swab up and down the whole length of the hair including its ends, and not only its ends as in the case of velaterapia. The swab is soaked in a special solution (acid solution with ethanol). The pH of the solution containing acid is 2.5-3. The acid solution acts as a sealer for hair cuticles making them smooth and sealed. The ingredients applied to the hair before it gets in contact with the flame contain keratin and other nourishing elements get deep inside the hair thanks to the heat and acid. Hair looks healthier and gets its glow back. It is also easier to brush and closed cuticles help retain moisture for longer. This, in turn, means that the hair is less prone to becoming frizzy and dull. The acid, which in contact with ethanol produces ether, produces a so-called ‘cold flame’ (flame temperature of ether does not exceed 400C). As the ether evaporates, ethanol vapours start to burn with the flame temperature not exceeding 2500C. So the hair is treated with a bright blue flame with temperature between 400C to 2500C, whereas candle flame temperature is between 7500C to 14000C (velaterapia) and the flame temperature of ethanol is about 7000C (Piroforez). In both cases (candle-cutting and Piroforez), treating the hair with fire results in the formation of the so-called ‘burnt keratin balls’ on the end of the hair. Once removed from the hair, it leaves a damaged end which quickly gets back to its original condition remaining weak and damaged.

 

WHAT IS FIRE AND HOW DOES IT AFFECT THE HAIR.

Fire is a combination of phenomena associated with combustion process. During this chemical process a very large amount of energy is released, which get dispersed in the form of thermal motions and emission of light by atoms. Flame is a mixture of gases and solids emitting light. Energy released during the combustion process, apart from thermal energy, is dispersed in the form of electromagnetic radiation, including light energy. A considerable number of flame particles are charged particles and electromagnetic radiation produced is mostly infrared radiation and visible light. Therefore, it can be said that flame, which is formed during the combustion reaction of a solution of acid and ethanol, works on hair the same way or even better than ultrasonic Infrared Hair Care Iron (an innovative solution for hair regeneration). On contact with the hair, this ‘cold flame’ turns water into steam and binds it deep inside the hair increasing its softness and elasticity. It has been proven that infrared radiation from the fire regenerates damaged hair tissue, has a positive effect on newly growing hair, making it healthier, stronger and well-nourished. The infrared radiation from the fire makes it grow quicker.

 

PATENT CLAIMS

‘Firecure’ – is a hair regeneration method used on wet or moist hair – the hair is treated with an open ‘cold flame’ on the full length and in all directions and the hair stylist combs the flames through the hair. Patent claim 1 reads: flame from the burned mixture of ethanol and acid has a temperature of 60°C - 240°C which makes the hair ends melt whereas the cuticles stay closed on the full length of the hair. Patent claim 2 reads: the keratin does not get burned and does not form a ‘keratin ball’ on the end of the hair, is the case when using the other methods.